Avvo In Colorado and Oregon Now

Solos in Colorado and Oregon can now take advantage of the marketing opportunity Avvo presents: the algorithm-driven lawyer rating site has expanded its presence into those states as of this week.

Some in the legal commentary blogosphere got mighty up in arms over Avvo when it debuted, with arguments that generally boiled down to “I didn’t ask for this!” The fear-based predictions have (mostly) been dismissed by now.

I’d encourage solos to take a less hysterical approach: think of Avvo as what it is — an opportunity. Nothing more, and nothing less.


2 Responses to Avvo In Colorado and Oregon Now
  1. shalini
    May 10, 2008 | 12:10 pm

    Hi Sheryl, I am the Legal Community Manager at Avvo. I agree with you that Avvo provides a special opportunity for solos. Thanks for noticing our expansion.

  2. Sheryl
    May 10, 2008 | 1:22 pm

    Hi Shalini, thanks for stopping by! You might want to check out the podcast interview I did with your boss, Mark Britton, a few months back, at http://is.gd/ePq.

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