Inspired Marketing Choices
« Previous EntriesIs “Branding” Just a Shallow Fad Word? This Guy Says “Yes”
Wednesday, May 21st, 2008I just read an article at RainToday.com that has the whiff of “controversy” about it: ‘Branding’ and Other Fad Words That Keep You from Doing a Good Job, by contributing editor Bruce Marcus.
Why “controversy”? Because I can’t believe that every lawyer who reads the following is going to agree — in fact, I can [...]
Avvo In Colorado and Oregon Now
Saturday, May 10th, 2008Solos in Colorado and Oregon can now take advantage of the marketing opportunity Avvo presents: the algorithm-driven lawyer rating site has expanded its presence into those states as of this week.
Some in the legal commentary blogosphere got mighty up in arms over Avvo when it debuted, with arguments that generally boiled down to “I [...]
Marketing Briefs (Week Ending 5/9/2008)
Saturday, May 10th, 2008Each weekend, I’m going to round up the best of other blogs and websites in various topics. This will be in addition to “7 Days of Inspiration.”
This week, the debut entry is about marketing.
RainToday.com: “Two Rainmaking Traps Smart, hard-Working Professionals Fall Into“
RainToday.com: “12 Ways to Keep Your Business Relationships Alive“
RainToday.com: “LinkedIn 101: How [...]
Networking Advice for Solos
Monday, April 21st, 2008Olivera Medenica has written a very helpful article about networking for Law.com’s Small Firm Business site.
The article takes a smart approach, in my view, by confronting the elephant in the room head-on: most attorneys are highly resistant to networking. Why is that? Theories vary, as do reasons, I suppose, but for my money, the [...]
Cheap. Brilliant.
Saturday, March 22nd, 2008It’s huge — over 200 pages and counting (more being added every day).
It’s helpful — solving a real problem faced by every solo and small firm lawyer out there.
It’s proven — real world, demonstrable results.
And it’s blessedly free of hype.
Unfortunately, you can’t get it — not just yet. But you can do something [...]
Big Doings At TIS and
Blawg In A Box
Friday, March 21st, 2008
There are in fact big doings afoot from inspired solo consulting, at both of our blogs — The Inspired Solo and Blawg In A Box.
For one thing, you might have noticed that things look a bit different around here. Primarily: no more ads! Even the affiliate links are gone. (I also removed the monthly [...]
Take Advantage of Recession — And Grow
Friday, February 15th, 2008Here’s a bizarre but true thought for your weekend: A recessionary economy is the ideal time to aggressively promote your business.
Why? As this post by Barri Carian at the Get Slightly Famous blog puts it:
The brave entrepreneur sees a recession as an opportunity and takes advantage of the contrarian flow. The reality is that the [...]
Pay It Forward and Help Yourself At the Same Time
Wednesday, February 13th, 2008I ran across an article titled “Paying Good Deeds Forward” by Harry Max, a tech consultant & principal of Rubicon Consulting, at RainToday.
Subtitled “Some Silicon Valley Thinking For Your Firm,” Max calls the concept of giving gladly of one’s time and effort to colleagues and even competitors a time-honored Silicon Valley practice among tech [...]
Getting Down to Some Inspired Business: Setting Goals For Your Law Practice in 2008
Friday, January 4th, 2008I don’t know about you but I’ve always been pretty good at setting goals. I can figure out exactly (usually) what I want to accomplish, do, achieve, learn, or get rid of in my life. For me, that’s the easy part. (The hard part would be continuing to follow through on the dazzling plans I [...]
Grasping the Long Tail And Never Letting Go
Friday, September 21st, 2007I don’t intend to talk about too many DealDotCom products, but for this one I made an exception. But to get it, you’re going to need an account first - it’s completely free, so sign up here. (Note: affiliate link)
The product is Long Tail Traffic Secrets, and it teaches something everyone who wants to conduct [...]
