Comments on: Is “Branding” Just a Shallow Fad Word? This Guy Says “Yes” http://theinspiredsolo.com/marketing/is-branding-just-a-shallow-fad The Inspired Solo: For Sole Proprietors and Those Who Want to Be Wed, 10 Mar 2010 10:36:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Greg May http://theinspiredsolo.com/marketing/is-branding-just-a-shallow-fad/comment-page-1#comment-3783 Greg May Fri, 23 May 2008 15:04:40 +0000 http://theinspiredsolo.com/?p=389#comment-3783 Proofreading! Agh! Proofreading! Agh!

]]> By: Greg May http://theinspiredsolo.com/marketing/is-branding-just-a-shallow-fad/comment-page-1#comment-3781 Greg May Fri, 23 May 2008 15:04:02 +0000 http://theinspiredsolo.com/?p=389#comment-3781 I sure HOPE branding works. I satarted off solo as "Gregory T. May," but blog under "Greg May," and have since signed all pleadings, etc. that way and will rename my practice from "G. T. May Law Offices" to Law Office of Greg May" when I relocate next month, since that is my "web presence." I suppose branding can woek against a lawyer. If a client associates trhe brabd with results instead of the quality of representation regardless of results, the client can feel cheated. I sure HOPE branding works. I satarted off solo as “Gregory T. May,” but blog under “Greg May,” and have since signed all pleadings, etc. that way and will rename my practice from “G. T. May Law Offices” to Law Office of Greg May” when I relocate next month, since that is my “web presence.”

I suppose branding can woek against a lawyer. If a client associates trhe brabd with results instead of the quality of representation regardless of results, the client can feel cheated.

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